Remember when I told you guys that, much like not all that glitters is most certainly gold, not everything that is luculent is in fact luminous?
Well here is another glowing example of that:
Although, if you do find the above ad in your filtered e-mail, you will find something else at the other end of it. You will actually find this upon clicking on that lumineers ad... And that is most certainly not what you were bargaining for, now is it?
You see, now, this saddens my heart, really; for the Lumineer name has already been used, branded and affixed - and it could have been something so much more noble than what it has become. It could have been on par with the Musketeer
Granted, the black eye on the Lumineer otherwise stainless, porcelain-immaculate image comes from a third party, really: some malicious, insidious spam e-mailer who dared to lure his victims through shameless usage and abuse of the Lumineers brand and name. (Anyway, that is how I got the invitation to play freelotto - in a bit of shameless spam promising me the above sizeable rebate on the crystalline white pureness of Lumineer veneer - which anyone in their right mind would be damned for, right, RIGHT? Right...)
What happened here is not Lumineer's fault, of course.
Hence the title of this luculent post...!
Smile on, Lumineers - smile on!
;-)